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Context

Awareness of KES among homeowners and Design & Build partners remains low, not commensurate with the true scale and potential of the enterprise. The promotion of mid-range products, which are essential for building long-term business and brand competitiveness, has not been effective. There is also a lack of established connections to engage closely with the Design & Build group, which dominates the high-end segment.

Project overview

Objectives
  • Introduce KES to end consumers;
  • Build a challenger brand;
  • Develop in tandem with the KES Group.
Execution
  • Rebuild the brand identity system;
  • Develop a Sales Kit;
  • Content angle: Corporate film, product TVC;
  • Event communication: Trade fairs, factory tours, sponsorships.
Online communication channels
  • Website
  • Fanpage
  • Zalo
  • Online newspapers
Results
  • As of March 2024, the campaign has achieved nearly 2 million reaches and over 80,000 engagements;
  • Product keywords appear on the first page of search results;
  • Brand coverage increased with over 130 articles featured in reputable newspapers;
  • Organized over 30 events, collecting more than 700 customer data entries.
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