Context The Vietnamese tea market lacks competitiveness in the international market due to low selling prices resulting from insufficient investment in branding. It is essential to develop a strategy and brand identity for Kim Dien Tea.
Kim Tin Group – Golden journey for Vietnam’s brilliance
Context Kim Tin is a diversified business entity. Prior to 2018, Kim Tin did not focus on Marketing. The brand was often mistaken for a gold shop. There was no comprehensive Marketing strategy in place. Business objective: Drive sales and maintain…
Grandtropiex – Packaging Design for the Acacao Brand
Context Established in 2022, Grand Tropiex introduces high-quality and reliable consumer goods to the market, not only safeguarding consumer health but also bringing balance to life, fostering family cohesion, and promoting sustainability. With the continuous launch of new product lines, especially…